One of the most important assets of any small special database business is the customer database. It is the foundation for all successful marketing programs but many small business owners either fail to keep one or do not properly code it for use as a marketing tool. If you currently do not have customer special database database software, run to Amazon now and purchase ACT! by Sage Software. ACT! is a widely used customer contact management software that is perfect for small business owners. I use it daily in my own business and can highly special database recommend it.
You do not need to be a large corporation in order to special database take advantage of the power of database marketing. Even a 1-person business can develop an extraordinary advantage by developing a customer contact database and learning how to use it for strategic marketing. Most all customer database special database software will allow you to create custom fields. Below, I have outlined several types of custom fields I recommend you add to all your customer special database records.
Every small business has four distinct customer types they will special database want to code in their database. They are Suspects, Prospects, First-Time Buyers and Repeat Buyers. By coding these customer types in your database, you will be able to immediately pull out any of these various groups for specific marketing special database communication programs. Below is a summary of the four customer types. During the course of running your business, you may obtain lists of people from business groups, tradeshows, associations, list rentals and other sources. Suspects are people you think may be special database interested in your products and services but have not made any initial contact with your company. Prospects are people that have made some type of contact with your business. Maybe they requested a free report or simply called to get more information on a product or service.